CPG Software

Land your products on retail shelves faster.

The platform local CPG brand rely on to manage wholesale accounts, sell direct-to-consumer, and get placed on retail shelves.

Hundreds of CPG producers use Local Line to land on shelves

33% average sales growth per year on Local Line

Software for CPG

You didn't build your brand to spend your days cold calling retailers.

Between managing wholesale accounts, staying on top of retailer requirements, and keeping DTC orders fulfilled, running a CPG business is relentlessly complex. You deserve software that makes your life easier.

Wholesale chaos with no system

Emailing invoices to every retailer individually, managing different pricing for each account in a spreadsheet, and manually following up on unpaid orders. Local Line gives every buyer their ordering portal.

No visibility into what's selling

Guessing at reorder points, running out of your best SKUs mid-season, and having no clean data to show new retail buyers when pitching your brand. Local Line tracks it all.

Distribution that stalls at local

Selling to three local retailers is one thing. Breaking into regional grocers, foodservice distributors, and institutional buyers requires professional tooling that most small brands don't have.

Built for Every CPG category

Your products. Our tools.

Whether you're a specialty food brand, a beverage producer, a cottage baker, or a packaged goods maker, Local Line handles the complexity of your operation.

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Specialty Food Brands

Sell to retailers, restaurants, and consumers simultaneously without separate systems for each.

“I'm managing my retail accounts in a spreadsheet, my DTC orders in a separate tool, and invoicing out of my inbox. I spend more time on admin than on growing my brand.”

• ✓ Custom price lists per buyer: retail, wholesale, DTC all from one inventory
• ✓ Automated invoicing and online payment collection
• ✓ Branded online storefront for DTC sales
• ✓ Buyer CRM. Track order history, set custom terms per account

“Local Line helped us get into 45 Tops Friendly Markets stores in 6 months!”

Dave Perri, Pizza Amore

Beverage Producers

Manage in-store ordering, retail distribution, and online sales from a single platform.

“My retail buyers want case pricing, and my online customers want free shipping thresholds. Managing all my sales channels is a full-time job on its own.”

• ✓Net-30 / net-60 payment terms per account type
• ✓Case pricing and volume discount tiers
• ✓Real-time inventory across on-premise, retail, and DTC
• ✓Compliance-ready reporting for distributor relationships

Bakery & Pantry

Take pre-orders, manage production runs, and deliver to accounts without overselling.

“I bake to order, which means I need to know exactly what's sold before I start production. Right now I'm reconciling orders manually and still guessing at quantities every week.”

• ✓Aceept pre-orders within your production schedule
• ✓Order cutoff controls, close ordering when you're full
• ✓Auto-generated pick and pack lists for each production run
• ✓Flexible pickup and local delivery zone management

Multi-SKU Brands

Manage a full product catalog across retail, wholesale, and DTC.

“We have 30+ SKUs selling across six retail accounts, a farmers market, and our online store. Keeping inventory accurate across all of them is nearly impossible without the right system.”

• ✓Single inventory synced across all sales channels in real time
• ✓Unlimited price lists, custom pricing per buyer segment
• ✓50+ sales and inventory reports to understand what's moving
• ✓Integrations with QuickBooks and accounting tools

Features for CPG Producers

Every tool you need. Nothing you don't.

Built for how local CPG brands actually operate. Not repackaged from a generic e-commerce platform.

Price Lists & Wholesale

Every buyer type. Custom pricing. One inventory, always accurate.

Create private price lists for each wholesale account, a public storefront for DTC, and a separate list for farmers markets all drawing from the same live inventory.

• ✓Unlimited price lists per buyer segment
• ✓Custom payment terms, order minimums, and access controls
• ✓Private shareable links for wholesale account onboarding

Proven Results

33% average increase in sales per year for CPG producers on Local Line

Reports & Insights

The data to pitch new buyers and prove your brand's traction.

50+ customizable reports across sales, inventory, and buyers. Know exactly which SKUs are moving, which accounts are growing, and what to bring to your next retail pitch.

Invoicing & Payments

Get paid the way your buyers need to pay.

ACH, credit card, e-transfer, net-30, net-60. Set different terms per price list and per buyer account. Automated reminders handle overdue invoices for you.

$0 commission on your sales. Ever.

Buyer Discovery

Find new wholesale buyers. Get found by retailers looking for you.

Local Line's Discover network connects your brand to food hubs, local retailers, restaurants, and distributors actively sourcing local products.

E-Commerce & DTC

A branded online store that sells for you around the clock.

Launch a professional storefront in minutes. Accept orders, subscriptions, and pre-orders online, with automatic confirmations and no developer required.

• ✓Fully branded with your own name and domain
• ✓Mobile-optimized checkout with guest option
• ✓Subscription and recurring order support

Inventory & CRM

One product catalog. Every channel. Always up to date.

Sync inventory across wholesale, DTC, retail, and market channels simultaneously. Track every buyer's order history, set custom pricing per account, and segment your buyer list, all in one place.

• ✓Real-time inventory across all channels
• ✓Sell by weight, unit, or case
• ✓Full buyer order history and CRM
• ✓Low-inventory alerts and stock controls
• ✓QuickBooks & accounting integrations
• ✓Lot traceability for compliance & food safety

Questions About CPG Software

Your CPG software questions, answered.

What is Local Line?

Local Line is a sales and distribution platform built specifically for local food businesses. We help CPG producers like you streamline wholesale orders, manage inventory, accept online payments, and connect with local buyers such as retailers, restaurants, and distributors.

In what countries is Local Line available?

Local Line is available in the USA, Canada, the United Kingdom, Ireland, Australia, New Zealand, and select other European countries. Currently our platform is available in English, French, Spanish, and Slovenian but we will be adding more languages in the future.

Can Local Line help me manage distributors?

Local Line makes it easy to work with multiple distributors by keeping all your orders, price lists, and inventory in one place. You can set custom pricing and order minimums for each distributor, manage fulfillment timelines, and track sales performance across all of your partners.

Do I need a large product line to use Local Line?

No. Local Line works well for businesses of any size. Whether you are starting out with only a few products or managing a large catalog, the platform adapts to your needs and grows alongside your business.

Can I sell wholesale and retail?

Yes! Price lists allow you to sell to multiple sales channels using one inventory. Using our Price List feature you can control the products, packaging, pricing, payment methods, fulfillment times, and more for each customer segment.

Can Local Line help my CPG business grow?

Local Line gives you the tools to showcase your products through a branded online store, manage all orders in one place, and automate invoicing, payments, and order confirmations.