Building a Profitable DTC Meat Business | Edwards Family Farm | Workshop Recording

Building a Profitable DTC Meat Business

About This Workshop

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What You'll Learn

Join us for an inside look at how Edwards Family Farms went from six backyard chickens to a first-generation livestock operation selling grass-fed beef, forest-raised pork, and pasture-raised chicken direct to their community in Western North Carolina.

Stacie Edwards shares how identifying her real ideal customer changed her entire marketing strategy, how her $125/month Herd Farm Membership creates recurring revenue without inventory headaches, and how she deliberately nudges farmers market customers toward online pre-orders. You'll hear how she merchandises 200+ products, prices a member discount without losing money, and uses LocalLine price lists and the Square inventory sync to run it all.

We don't make money until the product is in your freezer. Not in my freezer, in your freezer.

Stacie Edwards, Owner of Edwards Family Farms

More Workshop Recordings

  1. Building a Profitable DTC Meat Business | Edwards Family Farm

    • Duration: 60 min
    • Topic: Farms
    • Summary: Thinking about starting a farm membership program? Stacie Edwards shares how her $125/month membership drives recurring revenue and sells out premium meat.

  2. Scaling a Multi-Channel Food Hub: Inside Region Roots Food Hub

    • Duration: 45 min
    • Topic: Food Hubs
    • Summary: Thinking about adding new sales channels to your food hub? Ashley Barry of Region Roots shares how they scaled incrementally across wholesale, schools, CSA, and more.

  3. Price for Profit: A Farmer's Guide to Pricing Products

    • Duration: 60 min
    • Topic: Pricing
    • Summary: Are you actually making a profit on your crops? Ellen Polishuk walks farmer Glen Young through a live crop costing exercise to find out.

Ready to see it work for your operation?

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